At UFC 235 this past weekend in the T-Mobile Arena in Las Vegas, veteran welterweight fighter Robbie Lawler nearly pounded former Olympic wrestler and 2/1 favourite Ben Askren into a first-round TKO victory. However Askren, making his first UFC appearance, managed to survive Lawler’s early onslaught of body and head shots, and about two minutes later, at 3:20 in the first round, completed the comeback, finishing it with a bulldog choke.
Respected referee Herb Dean watched Lawler’s arm dangle limp while he attempted to extricate himself from the choke, causing Dean to halt the fight in what goes down as a submission win for Askren. While controversial and unfortunate for Lawler (along with his backers), it was clear, and also the popular Lawler quickly turned from aggrieved to praising Dean and expressing his own understanding (transcript here.)
The NFL is the king of U.S sports betting, but mixed martial arts offers something different, in some ways better and more exciting, and indeed controversial at times, like every game. Certain occasions, even to get a somewhat market sport now in its very first year of a distribution deal on ESPN platforms, can create the gambling handle seen in an excellent NFL game.
“Everyone knows a struggle”
Exposure to more mainstream audiences via ESPN and FOX Sports 1, through an earlier deal, proceeds to increase MMA’s profile. For to this this point, UFC and other promotions such as Bellator have embraced and understood the participation value of sports betting.
“The UFC has been on the forefront of sport wagering content,” Jason Simbal, vice president of risk management for CG Technology, informed Sports Handle. “They embraced it by including odds on the websites on telecasts. Along with the announcers will mention the gambling favorites during the fights. They also have their own produced betting show that airs before each pay-per-view on UFC Fight Pass, which assists.”
The PGA Tour, National Basketball Association, Major League Baseball, and National Hockey League likewise have”evolved” since the Supreme Court struck down the 1992 federal ban on full scale sports wagering out Nevada. Each of the commissioners of those leagues now tout the merits of increased involvement courtesy sports wagering, fabricate new monetization opportunities, and delight in the ones that have come.
However, while every one of these leagues, especially MLB, attempt to build new sports betting bridges with proprietary Statcast characters, as an instance, there’s no learning curve to start gambling on combined martial arts.
“I think it comes down to it being a fight. And what I mean by that is that if you are managing a lot of different sports, you are handling lots of variables, the nuances of football, baseball, basketball,” veteran MMA writer-reporter Damon Martin told Sports Handle. “And there’s a guttural instinct in everyone when it comes down to it.
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