Considering that the seismic shakeup going on in the USA this week with respect to sports gambling, it appears a nice time to take a thorough look at the state of sports gambling in Europe and think about how our buddies over the pond might learn from our expertise and our errors in that area. In this article, we’ll scrutinize the state of sports betting looking at some of the best and worst of the industry. We’ll consider a few of the most interesting technological and service-based innovations within sports gambling and take a look at a few of the biggest challenges that the sheer existence of the industry brings about — like the infamous problem of match fixing — and what associations and bookkeepers around Europe have attempted to do about these problems.
The gambling industry inside and outside the US is, of course, currently observing the imminent start of what will probably be a rather lucrative moment. Huge potential for investment in the USA has opened up in the aftermath of the Supreme Court’s decision to overturn the ban online sports gambling, although the specifics will vary based on what sports gambling laws the individual states pass. Here in the UK — indeed, across the majority of Europe — sports betting has been broadly accessible and regulated for decades, and now there are therefore quite a few European firms who will bring their expertise to bear in offering strong products into the newly-accessible sector. It’s estimated that the illegal sports gambling market in the US totalled over $150 billion annually; it’s not tough to imagine the projections for a market that was regulated and legal.
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